Sunday, November 20, 2011

The Lipstick Factor



The Lipstick Factor/Index is an interesting phenomena. Makeup is a cheap "thrill" for the penny pincher so when the economy is weak, most consumers cut back on most purchases except for the little luxuries like lipstick or nail polish. That's exactly what happened during the recession of 2001. Lipstick sales soared while the overall economy tanked. "The lipstick index" indicates more tough times ahead. Lipstick sales are up 14% and nail polish is up 54% which indicates bad economic conditions unless you manufacture makeup like Estee Lauder!

No comments:

Post a Comment